Spark Innovation & Growth in Your Business

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Connect with industry experts and discover actionable strategies to elevate your pool and spa business.

Our Business Courses offer tailored insights to address your daily unique challenges. From marketing and management to finance and sales, our sessions provide practical tools to drive growth and stay ahead of the curve.

  • Stay ahead of trends: Learn about the latest industry developments.
  • Maximize your marketing efforts: Discover effective strategies to reach your target audience.
  • Manage your team effectively: Develop leadership skills and foster a positive work environment.
  • Strengthen your financial foundation: Gain insights into financial management.
  • Close more deals: Master sales techniques and negotiation tactics.

Join us for a transformative experience! Our expert-led sessions are designed to equip you with the knowledge and skills needed to succeed in today's competitive market.

Don't miss out! Limited seats are available on a first-come, first-served basis.

Bonus: Every business training pass includes complimentary access to the dazzling show floor!

Explore our comprehensive Business Training Pass (coming soon!) and discover how to ignite your business's potential.

Women in the Industry Workshop: Connecting to Your Confidence
presented by Heather Whelpley & Pam Vinje
Monday, January 27 | 9:00 am – 4:00 pm

This full-day workshop, an extension of the Women in the Industry program, will include networking, interactive presentations, and a lot of fun! Spend the day with women who work in all aspects of our industry and learn from each other.

NEW for 2025! As part of your workshop registration, receive a complimentary ticket to The WITI Welcome Reception, which will take place at Harrah's Resort in Atlantic City before the Show's Welcome Party.

Simplifying the Sales Process: Developing YOUR Effective Sales Presentation  
presented by Steve Hasenmueller
Monday, January 27 | 9:00 am – 4:00 pm

To simplify anything, a complete understanding of the subject is required. Steps that are minimized or skipped completely negatively impact our results. This session is a deep dive into the seven steps of the Sales Process to maximize effectiveness for sustainable sales success.