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Tracks = Business
Monday, January 27, 1:30 PM - 3:00 PM
A veteran of both the pool and financing industries, Joe Garcia explains how to leverage financing to increase customers' buying power, leading to higher ticket sizes and increased sales....
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A review of laws and regulations for small businesses including labor and employment, avoiding harassment, and discrimination issues...
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The sauna industry has experienced a remarkable surge in interest, research, awareness, and usage over the past decade. As health-conscious consumers increasingly seek out ways to enhance their well-being, the...
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Tuesday, January 28, 9:00 AM - 10:30 AM
Our relationships shape our experiences and nurture our Qi - vital energy/life force. Since nothing exists inside a vacuum including the human experience, our communication and conversations connect us to...
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The single greatest challenge for Swimming Pool Contractors (SPC) to expand their business is the lack of competent and accountable Construction Managers. Being an Engineer or Skilled Craftsman, although helpful,...
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Do you ever hear a little voice in your head saying, “I’m not ready. I don’t belong here. I just got lucky. Do I really know enough to do that?”...
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Understanding and using practical AI tools to improve your business, cut your time and streamline your marketing and operation...
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There are three primary reasons why construction companies have a disturbingly low rate of success (only 36.4% reach five years in business.) Those factors include: inadequate or inconsistent cash flow;...
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This presentation will assist in the event of an OSHA inspection. The training will touch on all aspects of the inspection, including appointing a designee, taking pictures and notes, correcting...
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Tuesday, January 28, 1:30 PM - 3:00 PM
Have you ever felt like something had to be perfect before you could share it with anyone? Like you didn’t know enough to put your idea out there? Or weren’t...
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Consumer financing is one of the easiest ways for poo/backyard conytractors to increase their top line sales. For many years financing has been misunderstood as a toolthat should only be...
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We discuss how AI is impacting various industries including the swimming pool industry. We take a look at some of the AI tools pool professionals are using to enhance their...
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It’s pretty well accepted that companies have to provide value to their customers. It’s not always as clear that those customers should bring value to the relationship as well. That’s...
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Understanding steps to having proper contracts with customers, sub and general contractors and vendors. Understanding the various insurance available to pool contractors....
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Wednesday, January 29, 8:30 AM - 11:45 AM
One of the most important skills you use everyday is LISTENING. Listening to your customers, employees, vendors, and the general public. How good a listener are you? Are you an active, engaged listener or do you sometimes drift off and only half listen? Listening is a vital part of the...
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Wednesday, January 29, 9:00 AM - 10:30 AM
Pool and spa business owners will learn how to boost their online visibility in this course. Four basic online strategies will be taught: creating a Google My Business profile to...
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During this session, attendees will receive up to date information to keep them current with human resource compliance in areas that include, among others, wage and hour compliance, regulating cannabis...
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We all know that a solid plan set can help you avoid significant problems on your projects, but what needs to be on those plans? We will discuss the various...
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With a strong background in marketing and promotion, as well as possessing a solid understanding of administration, Jim thought that starting his own service company with his pool savvy partner...
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Generative AI is here and it can help you transform operations, enhance productivity, and foster innovation. We’ve sifted through a lot of the hype to discover real tools that can...
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Join Skimmer for a deep dive into Skimmer’s State of Pool Service 2025 industry report. This is a unique opportunity to stay ahead of the curve and elevate your knowledge...
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Wednesday, January 29, 1:00 PM - 4:15 PM
First, it is difficult behavior vs. a difficult person. Why? Most days, most people are not difficult all of the time. From time to time, the behavior he or she demonstrates is difficult to handle. What exactly is difficult behavior? It is any type of behavior that you find difficult...
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Wednesday, January 29, 1:30 PM - 3:00 PM
Businesses are grappling with the best ways to harness the power and utility of new AI tools like ChatGPT, while setting internal guardrails to protect them from potential liability. In...
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In this session, attendees will learn why it is important to main stream company's processes with technology. Understand the importance of accurate record keeping for accounting and letting companies know...
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In some ways, a company's represenatation in the field is more critical than the initial sales effort. Technician or traditional Sales role, none of us are expemt from the reality...
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This class will address the fundamental concepts of measuring online pool and spa marketing success. Attendees will discover the best tools and methodologies for measuring and analyzing digital performance measures,...
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Does your current team have what it takes to help you reach your goals? Do your “players” even play as a team? This is a program that will help you...
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Thursday, January 30, 8:30 AM - 10:00 AM
This session will dive into the intricacies of pool builder insurance, focusing on strategies to enhance safety, mitigate risks, and lower costs for pool builders. Attendees will gain insights into...
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We will take audience through a journey describing the 3 trends , backed with data and stories of how to overcome the inevitable...
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This session will take us through the major forms of digital marketing Website, SEO , Facebook, Insta, TikTok , email newsletters and email blast and inform what works best if...
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